Your Brand Is an Asset. Register It Like One.
The big form sites charge $899 to route your trademark through an attorney "network." Ours is $699 with the actual attorney of record — the comprehensive search, the written opinion, the filing, and the follow-through, from the same Florida firm that formed your company.
Flat fees. Government costs disclosed.
The USPTO charges $350 per class of goods/services with every application, whoever files it. Here's what we charge on top — and what LegalZoom charges for less.
Search & Attorney Opinion
- Comprehensive federal + common-law search
- Written attorney read on registrability and conflicts
- Know before you brand — or before you spend on filing
Trademark Registration Package
- Everything in the Search & Opinion
- Application prepared and filed by the attorney of record
- Goods/services description drafted to survive examination
- Status monitoring through registration (8–14 months)
- Responses to non-substantive office actions included
Trademark Monitoring
- We watch new USPTO filings against your mark
- Alerts with options while opposition windows are open
- The registration is the sword; the watch keeps it sharp
Five steps, 8–14 months, one attorney throughout
Search
Comprehensive federal + common-law search; written opinion before a dollar goes to the USPTO.
File
Application drafted and filed by the attorney of record — mark, specimen, and a goods/services description built to pass.
Examination
A USPTO examining attorney reviews it (~months). Non-substantive office actions handled as part of your package.
Publication
The mark publishes for 30 days of potential opposition — quiet for most well-searched marks.
Registration
The ® is yours: nationwide priority, federal court access, and a renewable asset your company owns.
Where DIY trademark filings die
The search that wasn't
The USPTO keeps your fee when a conflicting mark kills the application. A real search with an attorney's read is the cheapest insurance in branding.
The description trap
Too broad, and the examiner rejects it; too narrow, and your protection is worthless. Drafting the goods/services description is the craft of the filing.
Nobody reads the mail
Office actions have six-month fuses. As attorney of record we receive them directly — miss one on your own and the application dies with your fee.
Trademark questions, answered straight
Can I trademark my business name if I have an LLC?
Forming the LLC protects the name only on Sunbiz's register — it doesn't stop a competitor two counties over from branding the same name. The federal trademark is what makes the name YOURS nationwide. If we formed your company through the LLC Kit, this is the natural next step.
One class or several?
Each class of goods/services is a separate $350 USPTO fee. Most small businesses start with one or two well-chosen classes; we'll advise on scope during the search phase and never file classes you don't need.
What if the USPTO refuses my mark?
Non-substantive fixes are included in the package. A substantive refusal (likelihood of confusion, descriptiveness) needs real legal argument — we'll quote that flat before doing anything, and the search phase exists precisely to make it rare.
Do you handle logos as well as names?
Yes — word marks, design marks (logos), or both. The word mark is usually the stronger foundation; we'll recommend an order of operations for your budget.
Own your name before someone else does
Search this week. Filed by an attorney of record. $200 less than the form-site "network."
Start My Trademark — $699Attorney advertising. Trademark practice before the USPTO is federal practice open to attorneys licensed in any U.S. state; responsible attorney: Arthur Simpson, Esq., Florida Bar #529265, Ormond Beach. Flat fees cover the services listed; USPTO government fees ($350 per class, subject to USPTO surcharges for custom descriptions) are charged at cost. Registration is never guaranteed — the search and opinion exist to give you an honest read before filing. Purchasing initiates an engagement completed by intake and our engagement terms.